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Privacy policy

The London Ambulance Service NHS Trust (“Trust” or “we” or “us” or “our”) are committed to preserving the privacy of all visitors to this website. Please read the following privacy policy to understand how we use and protect the information that you provide to us.

Please note, this page refers to the privacy policy relating to this website.

For our Staff Privacy notice please click here. For our Patients and Public Privacy Notice click here.

For more information on how the Service uses and records patient data and personal information please go to this page.


Find out information about how we use cookies on our site at the bottom of this page.

Information collection

If you register with the website, or if you fill in a form on the website, you may be asked to provide information about yourself (including your name and contact details).

We may also collect information about your usage of this website as you and others browse and use our website (see section on “cookies”), as well as information about you from messages you post to the website and emails or letters you send to us.

Use of the information we collect

Your personal information will be used for several general purposes, including: providing information that you have requested, handling your enquiries, personalising your experience on the website, providing access to some areas of the website, and keeping you up-to-date with services which may be relevant to you where you have indicated that you wish to receive this information.

If you have indicated that you wish to receive this, we may also provide other information which we think you may find of interest, such as training events. In these circumstances, The Trust will contact you by your preferred method by post, telephone or fax, as well as by email. You are given the opportunity to opt-out of receiving this information at the appropriate section of the website when you register your details. If you no longer wish to be contacted in the future by us using details obtained from this website, please contact [email protected]. For queries about how your information is used, but not in relation to this website and to read more about how the Service uses your personal information and who to contact if you have any questions please click here.

Data retention

The Trust will retain the personal information provided by you for as long as is required by the NHS Records Management Code of Practice.

Additionally, our privacy policy is compliant with the Data Protection legislation, and we are entered in the Data Protection Register (see the Information Commissioner’s Office website for more).

Disclosure of information

The information you provide to us will be held on our computers, or the computers of one or more of our suppliers within the European Economic Area (“EEA”). It may also be processed, in accordance with this privacy policy, by staff who work for us or one of our suppliers operating within the EEA. By submitting your personal data, you agree to this transfer, storing and processing. The Trust will take steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy in line with Data Protection legislation.

We may also pass information on the usage of our website onto third parties, but this information and any information derived from it will not include any personal identifiable data and will only be used by that third party to analyse usage of the site and report back to the Trust, for example to track and report user activity on the website.

We may disclose personal information in response to legal process, for example, in response to a court order. We may also disclose such information in response to a law enforcement agency’s request or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, non-compliance with our terms and conditions of use, or as otherwise permitted or required by law and consistent with legal requirements.

Webserver log files

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web servers so that data (such as the web pages you request) can be sent to you.

Webserver log files are used to record information about our site, such as system errors. The Trust also uses log files to monitor site traffic. Log files do not contain any personal information or information about which other sites you have visited.


Unfortunately, the transmission of information via the Internet is not completely secure. Although we employ security measures to protect the information provided by you, the Trust cannot guarantee the security of your data transmitted to our site and any transmission is at your own risk. Once we have received your information, we will use appropriate security procedures and features aimed at preventing any unauthorised access, unlawful processing, accidental loss, destruction or damage

Accessing and updating your information

You are entitled to see a copy of the information that we have collected from you and that we maintain. If you wish to do this, please email us at [email protected] and insert “access request” as the subject heading.

You may ask us to make changes to the information provided by you and/or held about you, to ensure that it is accurate and kept up-to-date. Except for medical records you may also request that we cease from processing your personal information and that we delete this from our database or records.

We will only perform the activities outlined above to the extent that such activities will not compromise privacy, security or any other legal interests.

Links to external sites

This website contains links to other websites, both those of government departments and of other organisations. This privacy policy applies only to this website, so when you are moving to another site which collects personal information you should always read the privacy policy relating to that website.

For the avoidance of doubt, we do not pass on any personal information you have given us to any other website operators or any other third parties outside the NHS without your permission unless it is required for your direct patient care or there are exceptional circumstances such as when it is justified in the public interest.


For all other comments, queries and other requests relating to our use of your information, please email the appropriate part of the organisation as listed on the talking with us page, or notify us in writing through the contact information on the talking with us page.

For further details on the use of your information, please see our Privacy Notice.

How we use cookies

Our website sometimes places small data files on your computer called ‘cookies’.  Cookies are tiny files, which automatically download to any computer or hand held device you use  whenever you go to a website. They’re designed to make your visit quicker, easier and better. A ‘cookie’ is a very small text document and cannot harm your computer, or pass on computer viruses. Most big websites use cookies as they can be useful and can:

  • remember your information and settings so that you don’t have to fill it in each time you visit a new page
  • let you move between pages on a website efficiently, or
  • measure how you use the website, so that we can improve it to make sure it meets your needs. For example it may tell us the type of internet browser you use (such as Google Chrome, Internet Explorer etc), the type of device you are using eg smart phone, PC, Mac, or the language you are using. This means we can make sure our site works for all these different devices and settings, and improves your user experience.

We don’t use the cookies to identify you personally; they are just here to make the site work better.

How to delete cookies

You can choose to accept or decline cookies. Most web browsers, such as Internet Explorer, Safari, Google Chrome, automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

If you do not want is to place cookies on your computer or handheld device, you can change your settings to stop this. This may prevent you from taking full advantage of the website. Here is a useful site explaining how to remove these cookies: 

This website explains how to alter your browser settings (such as Internet Explorer, Google Chrome, Safari etc) to refuse cookies. However, if you choose to have your browser refuse cookies, it is possible that some areas of our site will not function as effectively.

A cookie cannot retrieve any other data from your hard drive or pass on computer viruses. A cookie does not hold any information about which sites you visited before this one.

How we use cookies on our site

On our site we use a few cookies, to help make your experience better.

Google Analytics

Name(s): _utma,_utmb,_utmc,_utmz

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Click here for an overview of privacy at Google

Site Session Cookie

Name: ASP.NET_SessionId

This cookie is essential for the forms on the site to operate. For example, when you fill in a form to give us feedback, thank our staff, register for an event or make a complaint.

Visit the Microsoft website



This cookie is essential for the forms on the site to operate. For example, when you fill in a form to give us feedback, thank our staff, register for an event or make a complaint.

Google Maps


These cookies are set and used by pages with embedded Google maps. These maps show our locations and locations of events you may wish to attend.

To learn more about cookies and how to manage them, visit

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