Our vision, purpose, values and behaviours

Our vision

Building a world-class ambulance service for a world-class city: London’s primary integrator of access to urgent and emergency care – on scene, on phone and online.

Our purpose

We exist to:

• Provide outstanding care for all our patients
• Be a first-class employer, valuing and developing the skills, diversity and quality of life of our people
• Provide the best possible value for the tax-paying public, who pay for what we do
• Partner with the wider NHS and public sector to optimise healthcare and emergency services provision across London

Our values and behaviours

Respectful

• Caring for our patients and each other with compassion and empathy
• Championing equality and diversity
• Acting fairly

Professional

• Acting with honesty and integrity
• Aspiring to clinical, technical and managerial excellence
• Leading by example
• Being accountable and outcomes-orientated

Innovative

• Thinking creatively
• Driving value and sustainable change
• Harnessing technology and new ways of working
• Taking courageous decisions

Collaborative

• Listening and learning from each other
• Working with partners
• Being open and transparent
• Building trust