Our vision, purpose, values and behaviours

Our vision

Building a world-class ambulance service for a world-class city: London’s primary integrator of access to urgent and emergency care – on scene, on phone and online.

Our purpose

We exist to:

  • Provide outstanding care for all our patients
  • Be a first-class employer, valuing and developing the skills, diversity and quality of life of our people
  • Provide the best possible value for the tax-paying public, who pay for what we do
  • Partner with the wider NHS and public sector to optimise healthcare and emergency services provision across London

Our values and behaviours


  • Caring for our patients and each other with compassion and empathy
  • Championing equality and diversity
  • Acting fairly


  • Acting with honesty and integrity
  • Aspiring to clinical, technical and managerial excellence
  • Leading by example
  • Being accountable and outcomes-orientated


  • Thinking creatively
  • Driving value and sustainable change
  • Harnessing technology and new ways of working
  • Taking courageous decisions


  • Listening and learning from each other
  • Working with partners
  • Being open and transparent
  • Building trust