Our vision, purpose, values and behaviours

Our vision
Building a world-class ambulance service for a world-class city: London’s primary integrator of access to urgent and emergency care – on scene, on phone and online.
Our purpose
We exist to:
- Provide outstanding care for all our patients
- Be a first-class employer, valuing and developing the skills, diversity and quality of life of our people
- Provide the best possible value for the tax-paying public, who pay for what we do
- Partner with the wider NHS and public sector to optimise healthcare and emergency services provision across London
Our values and behaviours
Respectful
- Caring for our patients and each other with compassion and empathy
- Championing equality and diversity
- Acting fairly
Professional
- Acting with honesty and integrity
- Aspiring to clinical, technical and managerial excellence
- Leading by example
- Being accountable and outcomes-orientated
Innovative
- Thinking creatively
- Driving value and sustainable change
- Harnessing technology and new ways of working
- Taking courageous decisions
Collaborative
- Listening and learning from each other
- Working with partners
- Being open and transparent
- Building trust