We urge the public to 'use us wisely' in
order to ensure that seriously ill and injured patients continue to
get as fast a response as possible. We also ask people whose
call is not an emergency to consider other healthcare options
rather than dialling 999. These include:
- self-care at home
- talking to your local pharmacist
- calling NHS 111
- attending a local NHS walk-in centre
- visiting your GP
- making your own way to your local
department—arriving in an
ambulance does not mean you will be seen more quickly.
BBC video about demand on our 999 service
This is a BBC London TV News item about the rising 999 demand on
our service, and how we are working to meet it (aired in February
We have prepared a text transcript for visitors with impaired
Our 'use us wisely' campaign
Our 'use us wisely' awareness
campaign urges the public to only call 999 in the event of a
Adverts featuring the image of an ambulance in
a fire alarm box were placed in the Metro, London Lite and the
London Paper, and also for two consecutive weeks in more than 50
weekly papers across London.
The adverts outlined the range of other
healthcare options available to those with less serious illnesses
or injuries, other than calling 999.
An adapted version of the adverts ran at
London Underground stations across the capital during the first two
weeks of June 2008.
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