Public education

Teaching CPR to father and daughter We are fully committed to patient and public involvement. Our patient and communities engagement plan forms part of the overall communications and engagement strategy for the London Ambulance Service (2014-2017). It sets out a plan to ensure we meaningfully engage with patients.

We are able to attend community events and school visits and provide basic life-support training to members of the community.  We have introduced the role of community involvement officer, to improve and develop our work within local communities.

Teaching CPR to young girl at Newham Show 270x180We run large-scale campaigns to raise awareness on issues such as:

And we work on a smaller level with key groups who we feel will benefit most from our public education messages:

  • children, specifially Junior Citizen age and 'people who help us' topic
  • older people, stroke trauma and cardiac care messages
  • young people, knife crime and road safety awareness
  • people with specific conditions
  • pregnant women, baby basic life support sessions
  • people in disadvantaged groups
  • people with mental health problems and dementia
  • people with long term conditions

School resources

We have put together a section on our site aimed at schools. We have created an activity pack for kids containing a fun wordsearch, dot-to-dot, colouring in sheets and maze game. Our public education department can try and arrange for our staff to attend events, including Junior Citizen schemes, crime and safety awareness days, and school visits.

More information on our public education team and children's resources


Recent projects

Some of our recent projects with people from these groups include:

  • Knife crime awareness
    In a bid to educate young people about the potential consequences of knife crime, members of staff are visiting schools across the capital to talk about their experiences.  Since late 2010, Public Education Officer, John Wright has been delivering workshops in schools, colleges and pupil referral units – centres for children who have been excluded from the mainstream education system. We understand that young people have some very difficult choices to make and that peer pressure can play a big part. However, we firmly believe that the messages we deliver can really help young people to make the right choices.
  • Safe Drive Stay Alive
    SDSASafe Drive Stay Alive (SDSA) is a partnership between the emergency services, Transport for London and London boroughs. It has been running for 10 years in London and is delivered in theatres to audiences of between 300 – 600 young people. The initiative targets 16 – 19 year olds and shows them the consequences of dangerous driving. The objective is that the audience learns the five main causes of a crash, together with avoidance strategies.

The success of SDSA comes from tight quality control and the credibility of its presenters. It takes place against the backdrop of a film about a crash, involving young fatalities. At strategic moments throughout the course of the film, a paramedic, other members of the emergency services, together with members of the public who have been victims of road crashes, share their real life experiences. The impact on the audience is dramatic and the feedback from the thousands of young people, and teachers, who have witnessed the event (in excess of 15,000 this year), has been positive.

  • The programme has also been run for adult and experienced drivers with a similar outcome.

    The London boroughs are currently running SDSA are; Havering, Brent, Haringey, Barnet, Hounslow, Waltham Forest, Harrow, Ealing, Redbridge, Hillingdon, Enfield, Newham, Barking & Dagenham, with more planning to come on board.

  • SDSA Facebook page

Norman's activity pack

Norman's activity pack